![]() ![]() Originally located mainly in Illinois and California, Amazon Fresh has been expanding to other markets and there are reports that the company is eyeing up to 28 locations in the near future. A high-tech supermarket with a focus on fresh food, Amazon Fresh has quickly ramped up to 15 locations and its hybrid online/in-store model is one that traditional grocery retailers are paying attention to. More recently, Amazon has embarked on a new supermarket concept, Amazon Fresh, which opened its first U.S. ![]() On the brick-and-mortar side, Amazon’s Whole Foods continues to be an industry leader with more than 500 stores, and the combination of technology and convenience at its burgeoning Amazon Go chain has proven to be another strong component of its food retail success. Its online grocery offering has proven to be a huge force, one that exploded during the pandemic in 2020. Since its dramatic entry into the grocery market with its acquisition of Whole Foods in 2017, retailers have watched carefully as Amazon has continued to grow its grocery business both online and in brick-and-mortar.
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